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The Carlon Group January 2013

What is your company's process for consistent client communication?


If you are not building your customer relationships through consistent, relevant communication they may be prone to moving to your competition.

Perhaps the factor most important for the continued success of a company is its relationships with customers. Welcome to the "80/20 rule": 80% of a company's business comes from 20% of its customers. By making a concerted marketing effort toward current customers, you will have a higher ROI on your marketing dollars and will strengthen your customer relationships.

Customer Loyalty  

The problem is that many companies, however, are uncertain how to build strong customer relationships. The process is actually simple if the professional knows some proven techniques to employ.

Best practices are to keep the lines of communication with customers open. Research shows when customers receive multiple methods of engaging and relevant communication, they are more likely to remain loyal to the brand and company.

  The Carlon Group

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The Carlon Group
700 17th Street, Suite 2400 Denver, CO 80202
Phone: 303.223.6500 | Email: info@thecarlongroup.com